You searched for: ""

The results has been filter on Authors containing Mike Jewell.
ANA has found 1 results for you, in 112 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Consumer typology in Saudi Arabia

The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Mike Jewell
June 15, 1987
×

Citation

Jewell, M. (1987a, June 15). Consumer typology in Saudi Arabia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-typology-in-saudi-arabia